BRAND MANIFESTO

GET YOUR TEAM ON THE SAME PAGE AND MOVE TOWARD A CENTRAL VISION, MISSION, AND VALUES.

USE THESE CENTRAL PILLARS FOR YOUR BRAND MANIFESTO

01

Vision

The aspirational goal, what you're looking to become, or what you're looking to achieve. This is a way of describing your big, hairy, audacious goal (also known as a BHAG).

02

Mission

What you do day to day – your daily operations. It guides the brand toward the vision. It helps keep the organization (or individual) on track with the right focus and priority. It inspires the operations to continue when the going gets tough.

03

Values

These are your core principles. These are the drivers that at the core you genuinely believe in, the non-negotiables if you will.

Create Change
& Drive Growth

brandManifesto

for your company or organization.

This workbook will guide you in:

UN__Icon_Writing

Writing

a Mission Statement that ADDS value
UN__Icon_Building

Building

a Vision Statement that truly matters
UN__Icon_Creating

Creating

meaningful Brand Values
UN__Icon_Organzing

Organizing

your Brand Touchpoints
UN__Icon_Identifying

Identifying

your Brand Non-Negotiables

What is a brand manifesto?

Create Change Gain Consensus & Drive Growth

By clarifying your Vision, mission, and values.