Search Engine Optimization (SEO for short) is the strategy and efforts you take to try and improve your website’s placement in the search results of search engines such as Google and Bing (Google currently has an 80% market share). Note that when we’re discussing SEO, we’re talking about organic placements in search results, not paid placements, which are unrelated to SEO.
Search engines “crawl” websites to “rank” webpages, and then, using an algorithm, orders those webpages on search engine result pages (SERPs). Google’s proprietary algorithm includes over 200 known factors and countless other factors that the company keeps secret.
To better understand how to rank your website’s content higher in SERPs, you first need to understand how search works. When someone types “top engineering colleges” into Google, they’re likely looking to read about/from the top engineering colleges. If you are an engineering college, you’ll want people to see your website at the top of those search results. For anyone to see search results that include your website, you need to rank above other websites that write about that same topic.
